10 Tips for Marketing Your San Francisco Home Online

  • Mary Macpherson
  • 06/17/20

Putting out the “For Sale” sign in the yard is a great place to start but don’t stop there

With our ever-increasing digital world, it’s no surprise that online marketing has gained exponential popularity for its flexibility and ease. Marketing your home online can be a stressful process—but it doesn’t necessarily have to be. When you are in the process of selling your home, there are a few crucial steps to follow to ensure you are properly marketing your residence. From taking good photos to creating an online presence, here are a few tips for effectively marketing your San Francisco property online.

Hire a Professional Stager 

When it comes time to sell your home, you want to be sure that your house is in tip-top shape. Take a walkthrough of your house from the perspective of a buyer and see what things you notice. What places are cluttered or need extra attention when cleaning? It’s crucial to ensure your house looks its best and makes a positive first impression on potential buyers. If you are not currently occupying the house or if you want to revamp the style of your home, consider hiring a professional staging company to come and stage the house. Staging your home ensures that it is ready to go on the market. Although first-time sellers often consider this step unnecessary, professionally staging your home has many benefits. Professional stagers offer a new perspective on your home and strive to make your home appear classy and elegant while highlighting its most notable features. 

Take Good Pictures

One of the most important things you can do when you put your house on the market is to take high-quality pictures. According to the National Association of Realtors, homebuyers indicated that photos are the number one feature they utilize when they are searching for a home online. Thanks to the stellar photos you can take on smartphones, you can do this yourself, but it’s not a bad idea to consider investing in a professional photographer. If you are going to go with the professional photographer route, be sure it is someone who specializes in real estate photography. Investing in a professional photographer is the easiest way to guarantee that your photos will turn out great while simultaneously eliminating one more thing you have to worry about. Regardless of whether you end up taking the pictures yourself or hire a professional, make sure the photos are accurate and attractive. Potential buyers do not respond well to grainy, blurry photos as it is unprofessional and distracting. On the other hand, house listings with professional photos often garnish more interest and sell more rapidly. Throughout the photo-taking process, focus on highlighting the best features of your home. If you have nice hardwood floors, a great view, or outdoor dining spaces, be sure to snap photos of those areas, as well as other special and unique features of your home.

Invest in 3D Tours 

With everyone’s busy and conflicting schedules, establishing a time to give a tour of the house can become difficult and frustrating. With that in mind, why not consider offering 3D tours of your home? With such ease and convenience, it’s no wonder why 3D virtual tours are becoming a norm. Virtual tours allow potential buyers to explore your home without the hassle of coordinating a time or syncing up schedules. This immersive experience makes the potential buyer feel like they are touring the residence in-person and allows you to have a 24/7 open house. Virtual tours especially come in handy with out-of-town or out-of-state buyers who are unable to simply stop by and visit the property themselves. If you’re debating whether a 3D tour of your home is worth it, the answer is a resounding yes. 

Create an Online Presence 

Considering how 52% of buyers find their homes online, it’s essential to ensure you have a strong online presence. If you don’t have an online presence, now is the perfect time to make that happen! Take advantage of the numerous social media platforms available to attract interest—Instagram, Facebook, Twitter, and Pinterest. When listing your home online, choose good photos and be thoughtful while writing descriptions of your home. 

Use Engaging Writing 

When it comes to marketing your house online, it’s important to write effective descriptions that are also engaging. You want to make sure you grab people’s attention, highlight the features of your home, and—ultimately—keep it short and to the point. If you’re uncertain of what to write, browse homes for sale in your neighborhood to see comparable listings. This might inspire ideas for verbiage and writing styles. The description should comprise the basics, such as bedrooms and bathrooms and square footage, but also don’t be afraid to emphasize the special features of your home. It doesn’t hurt to use creative words when describing the personality and style of your home. After all, you want to attract attention to your listing. If you’ve recently upgraded your home, such as installing new appliances or hardwood flooring, add those details to the listing. If you are using a real estate agent, they will take charge of writing the descriptions but you can contribute feedback and insight on what you think is important to mention. The better and more engaging your description is, the more you will attract the right crowd. 

Feature the Neighborhood

When you’re considering what to include in your listing, it’s a good idea to talk about the neighborhood and town. Is the neighborhood walkable? Are there quality schools nearby? Is there a park around the corner? If so, don’t be afraid to mention those features! You might just be selling a house but the neighborhood is an important component. With that in mind, showcase the best qualities that your neighborhood has to offer! You can even expand the picture to describe the town; what are the most appealing qualities of your town? What do you love about it? Learning about coffee shops or cafés within walking distance or a school in close proximity might pique the interest of a potential buyer. You don’t have to dive deep into the details of your town and neighborhood, but if there are some unique things that give your neighborhood character and charm, it’s worth considering incorporating into the listing. 

List on Major Real Estate Websites

When you’re thinking about selling your home, one of the first things you should do is think about where you want to list your home online. Zillow and Trulia are some of the most used online real estate marketplaces. Although some of these sites may charge a listing fee, it’s well worth your money. Listing online will give your home additional exposure and attract possible buyers who would otherwise not come across your home. There are, however, websites that allow you to post your listing for free, but it’s worth doing a bit of research to ensure you are finding the best places to market your home online.

Spread the Word

Now that your house has been staged, photographed, had a 3D tour created, and listed online, it’s time to spread the word! Spread the word on all of your social media platforms but also share with your friends and encourage them to do the same with their friends. Six percent of homebuyers find a home through a friend or relative, so don’t underestimate the importance of sharing the news of your listing to your various circles of friends, families, and acquaintances.  

Make Yourself Easy to Contact 

Once you are properly engaged on all social media platforms, make sure that you are monitoring them closely so that you don’t miss out on any interest that arises. If you want to further promote your listing, consider doing a Facebook Live. Facebook Live watch times have quadrupled over the past 18 months and that number is continuing to rise.

Find a Great Realtor 

It’s no doubt that working with a realtor is a surefire way to market your home, and doing so will help you focus on the next step in your journey. If you’re looking to explore homes for sale or sell your home, contact Mary Macpherson today. Mary is one of the top real estate agents in the Bay and is passionate about giving her clients the best possible service. She serves a wide range of neighborhoods in the Bay Area, from Ashbury Heights to Bernal Heights. If you are looking to sell your home, Mary is determined to make the process as smooth and seamless as possible. If you are interested in purchasing a home, Mary will be there to guide you through the process of finding your dream home. 

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